Healthy Beverage Standards at Head Start Centers a Success

5/9/2014 12:00 AM

CA4Health, the statewide Community Transformation Grant at Oakland-based Public Health Institute covering rural and small California counties, has released a new video capturing the success of its partner Madera County in working with Head Start Centers across 4 Central Valley counties who adopted strong new healthy beverage standards. More than 44% of children in Madera County are obese or overweight. The new standards went into effect on September 1st and will have 1500 children through age 5 drinking water and unflavored milk (and breast milk for those up to 12 months) instead of soda, sports drinks, juice and juice drinks, and chocolate or other flavored milk. Children 4-5 will be allowed 100% juice twice a month. The Madera County Public Health Department led the effort in collaboration with the Community Action Partnership of Madera County, who operate Head Start Centers in Madera, Fresno, Merced and Mariposa Counties. California Project Lean, who provide technical assistance and leadership to all CA4Health counties on efforts to reduce consumption of sugary drinks, helped guide development of the strong new standards. The video was produced by Youth Speak Media Solutions, an organization based in the northeast San Fernando Valley of Los Angeles that pairs youth with working professionals in the visual and production arts to give them hands-on experience and career skills. For more information about CA4 and its work in rural and small communities across California, please contact Program Director Robert Berger at

CA4Health/Madera County Healthy Beverages at Head Start Centers from CA4Health/PHI on Vimeo.