Obesity Prevention Coordinators' Social Marketing Guidebook

7/16/2012 12:00 AM

Obesity Prevention Coordinators' Social Marketing Guidebook, published by CDC and developed by University of South Florida, is designed to coordinate an obesity and overweight prevention intervention. Each section of this guidebook focuses on a distinct phase in the social marketing process and presents the Coordinators’ Social Marketing Model as a management tool that will ensure that you make the right marketing decisions at each step in the social marketing process. This guidebook was designed to supplement the CDCynergy Social Marketing Edition: the information, questions, and worksheets will assist you in making data-based marketing decisions in conjunction with the recommendations and tools included in the Social Marketing Edition. Download here . . .

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